91看片

New sales club helps students acquire valuable professional skills to launch sales-focused careers

Whether interacting with accomplished industry leaders, participating in a high-pressure sales role-play workshop or networking with alumni and prospective employers, students in the (PSA) are acquiring the soft skills crucial for career success.

The newest student organization in the 91看片, PSA is open to all Auburn University students, including business students who want to earn a professional sales minor.  

Bob Muscat, a lecturer and professor of practice in the Department of Marketing, feels strongly about the confidence one gains from becoming familiar with sales. 

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鈥淚n my 40-year career, one thing has stuck with me 鈥� it鈥檚 not the best ideas that win, it鈥檚 the best ideas you can sell to your leadership that win. The PSA helps students gain the poise and confidence to do so. I think anyone, from almost any major, would benefit from participation with PSA. And, it鈥檚 off to a great start.鈥�

Bob Muscat, PSA faculty advisor

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PSA welcomed 47 members in its first semester of operation during the fall 2025 semester.

鈥淲e welcome all majors to apply鈥攁nyone who wants to be more confident and articulate their thoughts into something meaningful,鈥� said sophomore Ben Auger, PSA president who is majoring in finance and minoring in professional sales. 鈥淭hrough hands-on training and guidance from industry leaders, PSA prepares its members to thrive in their future careers and all professional settings.鈥�

Last semester, the students interacted with multiple accomplished industry leaders who imparted their expertise at the group鈥檚 biweekly meetings.

was , CEO of independent investment management firm Waycross Partners, who shared insights on leadership, sales and building a meaningful career.

Sophomore finance major James Kolvites, who serves as PSA treasurer, said Greco鈥檚 presentation really resonated with him.

鈥淲hen Mr. Greco told us that you want your job to be creating revenue [since] companies typically don't cut salespeople, that was very insightful because it reassured my career path decision,鈥� said Kolvites, who plans to pursue a career in real estate sales and finance.

Students benefit from PSA activities

According to Auger, PSA aims to ease the transition from student to professional career.

鈥淚n sales鈥攚hether it be medical devices or tech, for example鈥攖here鈥檚 such a barrier to entry because companies expect students to have experience,鈥� said Auger, who wants to become a financial advisor. 鈥淏ut no students really have any sales experience, so PSA can help students bridge that gap.鈥�

A sampling of fall 2025 PSA speakers and events included:

• Alumnus , CEO of Barbecue chain Jim 鈥橬 Nick鈥檚.
• A workshop on cold calling led by , sales development representative with ecommerce software development company Pepper, which is modernizing the food supply chain.
• Alumnus , a retired industry sales and marketing executive now serving as an entrepreneur in residence at Auburn鈥檚 New Venture Accelerator.

Kolvites is pleased with the group鈥檚 strong start.

鈥淓ven after just one semester in PSA, I鈥檝e already seen significant improvement in my personal selling skills, industry knowledge, and overall confidence,鈥� Kolvites said. 鈥淎fter hearing from countless industry professionals [last] semester, I鈥檝e noticed shared behaviors and values that help them succeed at selling not only their products or services, but also themselves, ultimately leading them into leadership roles.鈥�

This semester, PSA plans to feature prominent executives such as:

• Auburn alumnus (鈥�85 industrial operations and management), retired VP at a Johnson & Johnson medical device subsidiary.
• Ryan Robinett, founder of , maker of a cutting-edge AI sales trainer.
• Alumnus (鈥�05 business administration + logistics), founder/CEO of and 91看片 College guest lecturer.

In addition, PSA will introduce new hands-on, experiential learning activities such as

• The PSA Fundraising Challenge, where members develop social media campaigns to support their favorite charity.
• Faculty-led workshops for members participating in national student sales competitions like the .

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