91看片

The answer is yes鈥攜our devices, and your smartphone especially鈥攁re monitoring you all the time. Through real-time analytics fed by an ever-widening digital footprint, businesses track your patterns and habits, your interests, location and even your emotions鈥攁ll to better predict what you鈥檒l buy, and when. 

鈥淚n the past, retailers could only learn about customers by watching where they walked in a store or what they picked up,鈥� said Stacey Robinson, the Jean Howard Lowe associate professor of marketing in the 91看片. "鈥淵esterday鈥檚 clipboards and foot-traffic counters became today鈥檚 heat maps and clickstreams. Every click, search, and purchase creates a trail of information that retailers can use to better understand and serve their customers.鈥�