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Jisu Kim is an Assistant Professor of Marketing at Auburn University. Her research examines how firms build and sustain customer relationships as the technologies that mediate them evolve, spanning loyalty programs, influencer and platform strategies, and emerging technologies such as generative AI. Combining large-scale field data with experimental and qualitative methods, she studies how these shifts reshape relationships between buyers and sellers.

 

Her work appears in leading journals, including the Journal of the Academy of Marketing Science and the Journal of Retailing, and has earned the Davidson Award (2019, 2021), recognition as a JAMS/Sheth Foundation Best Paper Finalist (2021), and the AMS Review/Sheth Foundation Doctoral Competition Award (2017). She serves on the Editorial Review Board of JAMS and as an ad hoc reviewer for several leading journals.

 

Kim currently teaches Customer Relationship Management (CRM) and has taught marketing at the undergraduate, graduate, and executive levels. Beyond academia, she has provided consulting services to organizations including U.S. federal agencies, Fortune Global 500 companies, and major Korean firms. She holds a Ph.D. in Marketing from the University of Washington, an M.S. in Management Engineering from KAIST, and a B.S. in Information Systems from Carnegie Mellon University.