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        Explore Consumer Insights with a Marketing Minor

        Enhance your degree with Auburn鈥檚 15-hour Marketing minor. Dive into electives like digital marketing, consumer behavior, and sales management to gain practical skills and stand out in any business career.

        With a marketing minor, you鈥檒l learn the foundations of marketing theory and practice. Because this minor is made up entirely of electives, you have the opportunity to explore your particular interests in the field, deepening your knowledge in areas that excite you the most. See the options available to you through the course list below.

        Requirements

        Prerequisites

        You must meet all prerequisites for the electives you choose. Prerequisites will not be waived. Visit the  to see course descriptions and their respective prerequisites (abbreviated as 鈥淧r鈥�).

        Before starting your 15-hour Marketing minor, you must first earn a 鈥楥鈥� or better in ,  (Honors students only), or  (Non-business majors only).  Junior standing is required to take MKTG 3310, MKTG 3317, or MKTG 3810.   MKTG 3810 is recommended for non-business students who are pursuing the Marketing minor. 

        Elective Courses (Choose Five)

        • : Sports and Entertainment Marketing
        • : Retail Management
        • : New Product Development
        • : Services Marketing 
        • : Marketing Research and Analytics 
        •  or 5370: Sales Management
        • : Personal Selling
        • : International Marketing
        • : Consumer Behavior
        • : Advanced Personal Selling
        • : Business to Business Marketing
        • : Marketing Ethics and CSR
        • : Customer Relationship Management 
        • : Advertising Strategy
        • : Pharmaceutical Marketing
        • : Pricing Strategy
        • : Negotiating and Conflict Resolution
        • : Directed Studies (departmental approval required)  
        • : Special Topics in Marketing
        • : Digital Marketing  (Honors College students may choose MKTG 5507)
        • : International Business 

        Total Hours: 15 (must earn a minimum overall minor GPA of 2.0)